Did you just publish something amazing? Don’t stop just now and tell the world about it! Prepare a good pitch and a press release that attracts the attention of journalists and media outlets. In this workshop, we'll learn the secrets of embargoes (and why everybody talks about CERN at the same time), perfect puns and poetry for headlines, as well as discover a few clever tricks to talk to journalists without jargon.

Options available

1-hour course

A speed-course with the best tips and tricks to learn:

• The media environment and how to navigate it
• Basic: How to prepare an interview with a journalist
• Basic media training, presence and presentation
• How to format an attrative press release

2-hour course

Everything in the 1-hour course plus:

• Getting your research published in the media
• Framing a story to captivate journalists
• Improving your media appearance: audio and video tips
• Amazing stories and where to pitch them - pick the perfect outlet
• Is this off-the-record? Learn to communicate to journalists

4-hour course

Everything in the 2-hour course plus:

• How to stay within your talking points
• After the interview - the art of follow up
• The press release checklist
• Media materials to raise visibility
• How to prepare a good pitch
• The basics of “embargoed” science